Beefcake – the series offers an alternative angle to the fitness boom. In Beefcake, it’s not about dropping weight and toning up, and there sure as hell ain’t any crying in yoga class. The only crying to be done here pertains to the damn heavy deadlifts that tear the skin off one’s ankles. Beefcake offers viewers primitively effective and visual training techniques, which endow one with power, muscle mass and body control. With the gained knowhow from this series, you’ll be able to drag your grocery bags up the stairs to the sixth floor of your living quarters without breaking even the slightest sweat.”

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